Thursday 5 May 2011

Research


Metro Website and Newspaper: www.metro.co.uk/home

- Colour coding for categories
- Roll over top stories
- Split into 3 columns, the 3rd column on the right is mainly for advertising
- Top stories are mainly showbiz based and factual serious news based, spread across the other 2 columns.
- Below the main stories the articles are split vertically across the 2 columns.


This is very similar to my products as vertical and horizontal articles are set out the same as the target audience are the same. My mast-head is also based very similar. However this doesn't seem to have a theme for colours and mainly focuses on blue.

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